Jobbie and MAKNA Launched Pink Wobbly Breast Odyssey Fundraiser and Education Campaign for Breast Cancer Awareness

Pink October is The Breast Cancer Awareness Month. Many meaningful campaigns carried out to educate public on the awareness and prevention of breast cancer. Beloved natural peanut butter brand Jobbie announced its collaboration with the Malaysia National Cancer Council (MAKNA) to launch a special CSR and education campaign entitled the "Pink Wobbly Breast Odyssey". 

Left to right: Mr. Vemanna Appannah, Deputy GM of MAKNA
Mr. Victor Chin, CEO of Jobbie
Mr. Joseph Goh, Founder of Jobbie
Ms Debbie Ching, Founder of Jobbie

The campaign was officially launched at Damansara Specialist Hospital 2 (DSH2) with over 100 guests attended, comprising the members of the public, VIP guests, collaborators, media and content creators, aims to raise the awareness of breast cancer while supporting MAKNA's breast health initiatives. Among the notable names in attendance were the Deputy GM of MAKNA, Mr. Vemanna Appannah, and social media influencer Maryam You Narae, also known as Maryam Durian Kimchi. 

The campaign's unique name is made up of two key elements of the cancer journey. The word "Wobbly" symbolises the vulnerability individuals face when battling breast cancer, while "Odyssey" mirrors the unique and courageous journey of each person coping with the disease. This aligns with Jobbie's ethos of spreading joy and advocating for a better quality of life. 

During the launch, Jobbie rolled out its limited edition of 5,000 Jobbie Pink Jars specially designed with the "Pink Wobbly Breast Odyssey" label. Every jar features breast cancer awareness information with a striking pink design, symbolising the journey and courage of individuals affected by the disease. For every jar sold, RM1 will be donated to MAKNA to support its breast health programmes, helping to provide resources and care for those affected by breast cancer. 

Chief Executive Officer of Jobbie, Mr. Victor Chin explained, "Jobbie's collaboration with MAKNA serves as a reminder for to all Malaysians to take an active role in understanding and promoting breast health. Early detection saves lives, and the "Pink Wobbly Breast Odyssey" encourages everyone to spread knowledge, support survivors and contribute to breast cancer research and care."

Mr. Victor Chin further highlighted just like Jobbie's believe on their peanut butter spreads joy, they would also like to spread some hope, cheer and support for breast cancer fighters and survivors through this initiative. Jobbie's commitment is to help Malaysians live better and healthier lives, and at the same time to inspire Malaysians be cognisant of the disease that impacts not only the patient but her family as well. Through this initiative, Jobbie is rallying the community and caregivers' support for each other and to take breast health seriously. 

The launch event headlined a kaleidoscopic repertoire of health and wellness activities which suggest a holistic regime for breast health care. Guests enjoyed a yoga session which reiterates the importance of mental health for people living with cancer. The Wobbly Breast Hall of Fame exhibition featured information on the campaign as well as artwork inspired by the Wobbly Breast Design. All participants were treated to various fun experiential stations which included creating their very own piece of art and receiving a free breast cancer screening, generously provided by Damansara Specialist Hospital 2 (DSH2). 

Breast cancer is the most prevalent form of cancer among females in Malaysia, accounting for 32% of all cancers detected in women. The risk of developing breast cancer increases with age, with a higher incidence among individuals above the age of 50.

Sadly, many cases are diagnosed late, with almost half of cases detected at Stage 3 or Stage 4, when treatment options become more limited and the chances of survival decrease. These statistics highlight the critical need for early detection and regular screenings, particularly for women over 40, to improve outcomes and reduce mortality rates associated with the disease. 

The launch event enlisted a health expert and a cancer survivor to share practical insight on cancer care and management. Dr. Haliza Kamarudin, a Consultant Obstetrician and Gynaecologist of Damansara Specialist Hospital 2 (DSH2), spoke about women's wellness, emphasizing the importance of early screenings like mammograms and self-examinations at different stages of life. 

Women's life experiences are impacted by various health risks and implications throughout various live stages, such as hormonal changes, menopause and most rampantly breast cancer. "For our role in gynecology, we do emphasize on women's general health, hygiene and well-being and in the case of breast cancer, advise certain ways to manage it with treatments, hormonal therapies and overall women's health management plan. Ultimately, it's key for women to stay informed about breast health and monitor the risks and changes to their body and observe a healthy lifestyle regime. Regular screenings and early detection are key in preventing getting breast cancer or take steps to manage it at early stages," said Dr. Haliza. 

Host, cancer survivor and advocate Choo Mei Sze, shared her personal battle and triumph over cancer, giving encouragement to those facing the same challenges. "Going through cancer was a lonely journey filled with ups and downs especially at a young age, so having the support from my family and love ones helped to make was very important. The key is to stay strong and positive and take steps to manage the disease with the right information and treatment. I am honoured to be part of this initiative to share my personal journey with the hope of inspiring others who are fighting their own battles." 

For more information on Jobbie's "Pink Wobbly Breast Odyssey" Initiative, please visit www.jobbienutbutter.com

About Jobbie Nut Butter

Jobbie is a Malaysian based premium gourmet spread company known for creating healthy and natural food products, without the use of artificial ingredients and preservatives. Its signature product consists of an all-natural peanut butter which is proudly JAKIM Halal certified and 100% produced in Malaysia. Jobbie's focus is to create a globally recognized Malaysian brand by offering high quality natural products. Jobbie believes in maintaining its identity of quirkiness, humor and constantly challenges the norms by delivering value to customers. 

#jobbiepeanutbutter

#jobbiemakna

#breastcancercampaign

#pinkwobblybreast

#octoberpinkmonth

Abbott x Glucerna Living Well With Diabetes #StartsWithYou Campaign

The Glucerna® #StartsWithYou campaign calls on Malaysians to adopt positive lifestyle changes and share their personal journey with diabetes management in Glucerna® Lifestyle Change Program (GLCP), which provides education and resources on good nutrition and physical activity to help people with diabetes. 

I'm making a change today for a healthier self! In conjunction with November's Diabetes Awareness Month, Abbott announced the launch of the Glucerna® #StartsWithYou campaign, a meaningful initiative that encourages Malaysians to take control of their health and manage diabetes effectively. The campaign highlights success stories of Malaysians who participated in a four-week lifestyle intervention program incorporating good nutrition and physical exercise. With the aim to galvanize people with diabetes to live fuller and healthier lives, Abbott has been promoting these success stories and inviting people to share their journey with diabetes management.

The launch event on Abbott's Glucerna® #StartsWithYou Campaign was held at Botanica + Co, Bamboo Hills, Kuala Lumpur. The event addressed the alarming rise of diabetes in Malaysia. According to the National Health and Morbidity Survey (NHMS), there is an estimated 3.6 million Malaysians - or 15.6% of the adult population, living with diabetes, and there are many more who are unaware of their diabetic state. Uncontrolled diabetes can impact overall health and cause complications like heart disease, nerve or kidney damage. Small lifestyle modifications can make a big impact on diabetes management and overall health. 

(Left to right) Dr. Nina Mazera Mohd Said, Abbott's Nutrition Medical Director in Malaysia 
Ainaa Munirah Pang, Glucerna® Lifestyle Change Program (GLCP) participant 
Datuk Dr. Zanariah Hussein, Head of the Endocrine Unit at Putrajaya Hospital 
Indra Balaratnam, Consultant Dietitian

The Importance of Lifestyle Adjustments for Effective Diabetes Management Insights from Dr. Nina Mazera Mohd Said and Datuk Dr. Zanariah Hussein 

Dr. Nina Mazera Mohd Said, Abbott's Nutrition Medical Director in Malaysia, shared the awareness and management of diabetes. "The prevalence of diabetes remains high in Malaysia, so it's important to help individuals adopt healthy habits and strategies to manage their condition," said Dr. Nina. 

"The Glucerna® Lifestyle Change Program has supported many people with diabetes manage their glucose levels through positive lifestyle changes including good nutrition and exercise. Today, we are happy to showcase some success stories to empower more Malaysians with diabetes to build healthy habits." Dr. Nina highlighted the importance of adopting a healthier lifestyle for managing diabetes achievable and sustainable. 

Datuk Dr. Zanariah Hussein, Head of the Endocrine Unit at Putrajaya Hospital, shared statistics data on Malaysia's diabetes rates, and mentioned untreated diabetes can lead to severe health complications. "Most Malaysians living with diabetes have obesity or overweight¹, so structured lifestyle interventions, nutritional management, and a robust support system can help improve their weight and condition," said Dr. Zanariah. 

Dr. Zanariah highlighted that with the comprehensive approaches which are included in GLCP and combine with the support of doctors and dietitians, these can lead to better improvement in managing diabetes control, weight management and better quality of life. 

The Success Story of Ainaa's Journey with Glucerna® Lifestyle Change Program (GLCP) 

At the event, Ainaa Munirah Pang, a 39 years old chef, shared her journey in achieving her target glucose levels with the help of the Glucerna® Lifestyle Change Program (GLCP). Diagnosed with type 2 diabetes at the age of 27, Ainaa faced the challenge of adhering to a healthy and consistent regime, especially being surrounded by sweet temptations at her job. 

The four-week lifestyle intervention program guided her on a path to better health. She received the access to expert support and a community of like-minded participants who shared common goals, challenges and resources to help manage their diabetes. 

"Joining the program was life-changing," said Ainaa. "It wasn't just about controlling my glucose level but also about finding a community of support and making small changes that added up to a big difference." 

Ainaa's journey has shown the importance of structured lifestyle changes in diabetes management, with proper nutrition, exercise and guidance can make a significant improvement. 

Glucerna® Lifestyle Change Program (GLCP) - Taking Control of Diabetes Starts with You and the Support of Others

The GLCP, which started in 2021, includes a guide on diabetes management and information on balanced diet, diabetes-specific nutrition formula, exercise and the importance of regular glucose monitoring. Participants also learn how to cope with diabetes burnout and other challenges that can derail their commitment to diabetes care. In addition, they receive support from a group of trained doctors and dietitians, and like-minded participants who share common goals, challenges and resources to help them better manage their condition. More than 200 adults in Malaysia have participated in the program and have improved their diabetes. 

Dietitian Indra Balaratnam's Nutrition Guide and Tips

"While there are many factors in managing diabetes, nutrition remains critical," said Indra Balaratnam, a consultant dietitian. "Individuals with diabetes need to be aware of their eating habits and make informed choices that incorporate a variety of foods in moderation. Whether through meal planning, smart snacking, or cooking at home with natural ingredients, it's important to follow a balanced diet rich in vegetables, fruits, whole grains and lean proteins." Indra suggested even simple steps with consistency is the key to maintain steady glucose levels. 

During the event, Indra demonstrated how to constitute a balanced diet by using the Malaysian Healthy Plate Model: Suku Suku Separuh #QuarterQuarterHalf

1/4 portion of carbohydrates 

1/4 portion of proteins

1/2 portion of vegetables and fruits 

as a guide for proper portioning in our meals. 

She also performed a simple cooking demonstration on using simple yet healthy ingredients including Glucerna to make up a healthy delicious meal. 

How Diabetes-Specific Nutrition Formula Can Help

Glucerna®, a scientifically-formulated diabetes-specific nutrition formula, is integral to the GLCP approach. Clinical studies have demonstrated that Glucerna® effectively manages blood glucose levels by providing a steady release of glucose. Research published in Diabetes Care found that individuals with diabetes who consumed Glucerna® maintained glucose levels within the target range up to 90% of the time after just four weeks.² Glucerna's unique formulation includes low glycaemic index carbohydrates, which help minimise post-meal spikes, alongside essential nutrients that support overall health. 

The Glucerna® #StartsWithYou campaign encourages everyone to share their personal journey with diabetes management. Participants who send in their stories to the Abbott Nutrition Careline (wecare@abbott.com) will receive a Glucerna® Wellness Pack. 

Join me on this journey - because it all #StartsWithYou. 

For more information on the Glucerna® #StartsWithYou campaign, please visit https://www.family.abbott/my-en/home.html

or follow Abbott on social media. 

About Abbott 

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Abbott's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Abbott's 114,000 colleagues serve people in more than 160 countries. More information at www.abbott.com

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¹ Ministry of Health Malaysia. (2023). National Diabetes Registry Report 2023.

² Klein, S., et al. (2013). Effect of a new nutritional formula on glycemic control in patients with type 2 diabetes: A randomized controlled trial. Diabetes Care, 36(2), 271-277. doi:10.2337/dc12-0396.

#LivingWellWithDiabetes #StartsWithYou #LifestyleChange #Nutrition #Glucerna