Wednesday, November 16, 2022

ABX Express Rebrands to KEX Express in Malaysia

At the Rebranding Ceremony from ABX Express to KEX Express, Shangri-La Hotel Kuala Lumpur

The growing trend and rise in online shopping and online business have made the role of courier service providers even more significant in order to streamline the online shopping experience for users across the world. 

ABX Express, the courier service provider which has operated for 38 years in Malaysia, announced its rebranding exercise on 26 October 2022 at Shangri-La Hotel Kuala Lumpur. The rebranding saw the company evolve to be known as KEX Express in Malaysia, while providing a robust set of international destination options to customers, on top of its existing domestic routes.

Second from left: Alex Ng, Chief Executive Officer, Kerry Express
Second from right: Richard Lui, Senior General Manager, KEX Express
Picture courtesy by

Incorporated in year 1984 in East Malaysia, ABX Express is a homegrown brand that specialises in last mile delivery within the domestic express market. In 2015, the company became part of Kerry Logistics Network (KLN), the largest Asia-based international logistics company listed on Hong Kong Stock Exchange.

Middle: Alex Ng, Chief Executive Officer, Kerry Express,
during the Q&A Session

"This rebranding exercise is an important milestone for us, as it is a culmination of the part we play under the banner of Kerry Logistics Network (KLN), as well as its strategic investment and cooperation with SF Group last year. This combination gives KEX Express immediate access to KLN's extensive global network and a full-fledged international express set of offerings with particular strength to China and Intra-Asia," said Richard Lui, Senior General Manager, KEX Express Malaysia.

Richard Lui, Senior General Manager, KEX Express,
giving his speech during the rebranding ceremony

KEX Express now offers international express delivery services to more than 225 countries from Malaysia, immediately available to existing credit account holders as well as walk-in customers at any KEX Express retail branch nationwide.

"Combining the experience we have garnered from serving Malaysians since 1984, with the wide network of the KLN Group, we at KEX Express aim to be the trusted logistics partner to all Malaysians, providing hassle-free and seamless express delivery services for all businesses, as well as for personal delivery needs to both local and international destinations," added Lui.

Official Rebranding Ceremony
Picture courtesy by

KEX Express boasts over 700 service touchpoints nationwide, with over 3,000 employees serving the express delivery needs of Malaysians. At present, KEX Express has one of the widest coverage network in East Malaysia within the express delivery industry.

"As a company that constantly listens to our customers, KEX Express subscribes to a culture of openness to evolve and to innovate. This means that we would have to have our finger on the pulse of the needs of our customers at all times as we strive to embrace consistent operational excellence and efficiency in everything we do when serving our customers," said Lui.

KEX Express motorbike with new logo

Service consistency at KEX Express is highly correlated with asset investment in the company. According to Lui, the company has invested heavily into hub automations, IT infrastructure, and team expansions in the last five years.

"At the moment, we provide customisation of services to our key customers. This is in line with our aim to consistently work with our customers as they grow their businesses. Moving forward, we at KEX Express will continue to identify, implement, and scale innovative ideas that meet customers' changing needs and preferences," added Lui.

KEX Express trucks with new logo

According to Lui, KEX Express will focus on these 3 areas as part of its commitment to serve Malaysians better through its domestic express delivery services:-

✔ Digital Cash on Delivery (COD) and Digital Freight on Delivery (FOD)
  • KEX Express is the first to introduce these cashless options within the local express delivery space.
  • Digital COD enables the receiver of any parcel to make payment for the product using a cashless payment upon arrival of the parcel.
  • Digital FOD, on the other hand, enables the receiver of any parcel to make payment for their shipping fee using a cashless payment upon arrival of the parcel.
  • There is no minimum parcel quantity requirement for customers to choose this payment option. All walk-in customers are welcome to use this offering at their nearest KEX Express store.

✔ Seller Centre
  • The Seller Centre is an all-in-one shipping platform dedicated to sellers.
  • It integrates KEX Express' online shipping portal (Smartship Web) and customer service support to selected KEX Express account holders on matters related to their shipping needs, for example: booking, parcel collection, label printing, shipment track and trace, and billing enquiries, and others.
  • This enables a more seamless O2O (Online to Offline) experience for KEX Express clients.

✔ Route Optimisation
  • KEX Express is in the process of optimising its fleet delivery routing system using algorithms and big data.
  • Best delivery routes are calculated according to travel distance and traffic conditions using cloud technologies.
  • This streamlines the route-planning process, while providing more efficient and timely deliveries to KEX Express customers.
The rebranding exercise sees ABX Express evolve to KEX Express, with this new logo used in all materials - including KEX Express storefronts nationwide as well as on more than 2,500 trucks operating daily across the country.

Fast Facts: Snapshot of KEX Express Malaysia

I had the opportunity to attend the Rebranding Ceremony from ABX Express to KEX Express at Shangri-La Hotel Kuala Lumpur. Besides getting to learn the amazing journey and milestones of ABX Express since it started operations in Malaysia in year 1984, and now with the rebranding exercise with access to KLN's extensive global network and a full-fledged international set of offerings, I had the chance to witness the new KEX Express motorbikes and trucks which were displayed at the ceremony, all loaded up with bright new logo. Guests at the ceremony were also sending their wishes by writing warm messages on sticky notes attached on KEX Express boxes. 

The friendly and passionate employees from KEX Express were helping to take Polaroid photographs for guests to pose with those cool KEX Express motorbikes. My Polaroid photograph was then attached in a journal book given by KEX Express as one of the doorgifts received. 

Guests received these lovely KEX Express doorgifts

In conjunction with the rebranding, KEX Express is offering promotional rates to many popular domestic and international destinations. For more information, please visit 👉

  1. Customers must send parcels within the rebranding campaign period : 1 November 2022 - 31 December 2022.
  2. Promotion available in all KEX Express Parcel Shops.
  3. RM4.99 for documents and XS size from West to West for new customer.
  4. RM4.99 for documents and XS size within Sabah for new customers.
  5. RM4.99 for documents and XS size within Sarawak for new customers.
  6. RM12.00 for XS size from West Malaysia to East Malaysia for new and existing customer.
  7. KEX Express reserves the right to modify the Terms and Conditions without prior notice.

Thank you Dominic Chen for your lovely invitation to attend the ceremony 

With one of the friendly KEX Express employees who is very kind to be the model with me (I feel sorry for my forgetful to ask his name..) 

KEX Express Social Media Links:

KEX Express Hotline: +603 8084 3111

#WeDeliver #KexExpress #KEXexpress #ABXtoKEX #DeliverViaKEX #kexexpress #courier #parceldeliverymalaysia #internationalshipping #domesticshipping #expressdelivery #expressservice 

Monday, November 14, 2022

Potatoes USA Fuels "Powerman" Malaysia Duathlon Series 2022

Potatoes USA fuels PowerMan Malaysia Duathlon Series 2022

Potatoes USA has been working closely with a community of recognized athletes on performance nutrition in the U.S. as well as various countries in Asia like Japan, South Korea, China and Malaysia. Recently, Potatoes USA is continuing its collaborative effort with athletics arena as the sponsor for the Malaysian leg of the PowerMan World Series which has 16 years heritage and is the sanctioned Asian Championship for duathlon held at Putrajaya from 28 October 2022 to 30 October 2022.

Potatoes USA enlisted two sportswomen Influencers Ms Ann Pow and Ms Yen Chia,
both are popular in running and cycling arena of competitive sports

Potatoes USA enlisted two sportswomen Influencers Ms Ann Pow and Ms Yen Chia, both are very popular in running and cycling arena of competitive sports. They incorporated U.S. Potatoes in their meals to aid their carbo loading for their participation in PowerMan Classic category comprising a 10km run- 60km cycling-10km race. 
Potatoes USA served U.S. potato products to over 4,000 sportsmen and sportswomen at their booth

During PowerMan Malaysia Duathlon 2022 race day, Potatoes USA served U.S. potato products to over 4,000 sportsmen and sportswomen at their booth. All were treated to U.S. mashed potatoes which helped runners to replenish energy levels and nutrients needed after the event. Educational materials on potato power nutrition to improve sports performance were also distributed at the event. 

In competitive sports or competitions, there is an element as, if not more, important than skills, mindset or strategy. Experienced fitness buffs, marathoners and sportspersons would know that the right nutrition intake could make all the difference in helping them achieve success in their performance. 

Research indicates that U.S. Potatoes, packed with energy, fiber, potassium and Vitamin C, are a viable functional food that can help fuel and enhance sport performances and active lifestyles.  

Ann Pow clinched 2nd position for PowerMan Classic category

Congratulations to Ann Pow clinched 2nd position for PowerMan Classic category. Ann was a participant at 31st SEA Games held in Hanoi in May this year 2022, and also the champion of recent Garmin Malaysia Marathon 2022. She is a 26-year-old personal trainer who loves competitive running and cycling, she is a familiar face at marathon races in town. 

"Endurance sporting events such as the PowerMan, place large demands on muscle glycogen stores. I usually start carbo loading during training session, one to two days before the race. There is a need for concentrated sources of complex carbs and U.S. Potatoes promotes satiety and help increase or decrease the richness and tastiness depending on the cooking preparation and method," explained Ann Pow. 

Yen Chia finished 4th position at PowerMan Classic category 

Another Potatoes USA representative sportswoman, Yen Chia, 32 years old, finished 4th position at PowerMan Classic category. She shared "U.S. Potatoes are cost-effective and rich in nutrients needed for highly competitive races. They are gluten-free and awesome source of carbohydrates to help me stay fueled and reduce hunger pangs during long or intense races. I consume U.S. Potatoes for my training, recovery process and of course, for race day! Furthermore, they are tasty, easy to cook and versatile to prepare them in many different ways," enthused Yen Chia. 

Numerous studies had been conducted over the past 40-50 years also suggested that carbohydrates are a primary macronutrient for sustaining and improving athletic performance. According to Nutrition Today, a US journal, it is suggested that a balanced diet high in natural, quality carbohydrate rich foods like nutrient-dense potatoes may be optimal to improve physical performance among elite endurance athletes. 

My favourite stir-fried U.S. Potatoes dish, using U.S. Russet Potatoes  

Potatoes are one of my favourite home cooked food, as they are easily accessible, affordable, easy to prepare, delicious, filling and versatile ~ baked, mashed, fried, stir-fried, roasted, boiled, as a side dish or incorporated with main dish like curry chicken ~ yummy! 

Let's check out some key facts about the Potato Power:

🥔 26 Grams of Carbohydrate
Potatoes are a nutrient-dense quality carbohydrate, important for optimal physical and mental performance as the primary fuel for brain and a key source of energy for muscles. As our body's own stores of carbohydrate is limited and may be depleted, even in a single session of intense and/or prolonged exercise. Therefore, it is important to replenish them. 

🥔 620 Milligrams of Potassium 
A medium-sized potato (148g), with the skin-on, provides more potassium than a banana, no fat, no sodium, and no cholesterol. Potatoes are perfect for aiding muscle, cardiovascular and nervous system function during long endurance events. 

🥔 30% of Daily Value of Vitamin C
Potatoes are an excellent source of Vitamin C which helps to boost the immune system and aids in collagen production, a major muscle tissue component. 

🥔 3 Grams of Plant-based Protein 
Protein is a key component of muscle and an important nutrient for performance. 

🥔 2 Grams of Fiber (7% Daily Value)
Fiber helps to regulate blood glucose and increase satiety, making one feel full longer. 

🥔 110 Calories for Energy 
Easily digestible and more energy dense than any other popular vegetable, potatoes are a good choice to fuel the demands of racing a marathon.  

For more information on Potatoes USA Fuels Powerman Malaysia Duathlon 2022, please visit MY Potatoes USA Website and Facebook

#uspotatoes #uspotatogoodness #PowermanMalaysia2022