Tuesday, January 16, 2024

Mountain Dew Achieves Two Guinness World Records at Dew Challenge 2023

L-R: Amy Gan, Vice President of Marketing, Etika Sdn Bhd
Kalithasan Sothinathan, Marketing Manager, Etika Sdn Bhd
with the official certificates from Guinness World Records - marking a historic achievement for Mountain Dew Malaysia 

Mountain Dew Malaysia marked the culmination of an exhilarating two-month journey with the grand finale of Dew Challenge 2023, organised by Greek Events, held at Sentul Depot, Kuala Lumpur, on 16th December 2023. This innovative event seamlessly blended the realms of virtual and reality, bringing together over a thousand gaming enthusiasts from all across the country for an unforgettable experience.

Mountain Dew Sets Two New Guinness World Records 

In a groundbreaking moment, Mountain Dew in collaboration with the passionate gaming community, stakeholders and esteemed members of the media, achieved two new Guinness World Records during the Dew Challenge finale. The records, titled The Largest Paintball Word, made using 4,715 pallets and The Most People Shooting Paintball Simultaneously with 298 participants, underscore Mountain Dew's commitment to pushing the boundaries of innovation and entertainment. The team was presented with official certificates from Guinness World Records adjudicator, Mr. Kazuyoshi Kirimura, marking a historic achievement for the brand.

Top three finalists win a part of the RM200,000 prize pool

AZ MYX Takes Home Coveted Title and Part of RM200,000 Prize Pool

The Dew Challenge regional finals, which spanned the northern, southern, central and eastern regions of Malaysia, saw intense competition among thousands of participants, who battled it out both online and on the paintball PUBG tournament stage.

The grand finale in Kuala Lumpur, brought together 16 finalists from the regionals and witnessed the crowning of the overall champion, AZ MYX from the northern region, who emerged victorious and claimed a part of the prize pool of RM200,000.
2nd and 3rd place went to Sem9 Junior (Central Region) and Twenty2rich Guerilla (North Region) respectively taking home a slice of the RM200,000 prize pool.

Beyond Gaming: A Vibrant Festival

Taking place from 9AM to 7PM, the Dew Challenge finale was not just about gaming, it was a celebration of diverse experiences. Attendees were treated to an array of activities and vendors, including a tantalising Domino's BoxKu corner, purveyors of juicy and tender fried chicken, Uncle Bob, MBO, mini PUBG mobile tournaments, a special Mountain Dew mixology booth and engaging carnival games. These additional elements added a festive atmosphere to the event, creating memorable moments for all participants.

Team Etika with Guinness World Records Awards

Speaking to Amy Gan, Vice President of Marketing, Etika Sdn Bhd, she said, "With this year's Dew Challenge, we could really push the boundaries of what was possible. We knew that we had to bring Malaysians a one of a kind, first time experience that will make them want to break out of the norm, push their boundaries and live their best, most vibrant lives. I am happy to say that it was a success and I couldn't have imagined a better end to it.

"We want to express our heartfelt gratitude to the gaming community, sponsors, vendors and media partners for making this event a resounding success. The Dew Challenge has once again proven that Mountain Dew is not just a beverage; it's a lifestyle that brings people together through shared passions and unforgettable experiences," she said.

About Mountain Dew

Mountain Dew is one of the leading flavoured carbonated soft drink brands of PepsiCo. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew, the Mountain Dew range also includes Mountain Dew Pitch Black and Mountain Dew Blue Shock.

For more information on Mountain Dew and their product offerings, visit www.etikaholdings.com and their official social media channels on Facebook www.facebook.com/MountainDewMalaysia 

#mountaindewmalaysia #mountaindew #dewchallenge #GuinnessWorldRecord

Monday, January 8, 2024

MAYSENSE Skin Repair Oil ~ Enchanting Beauty Gift for Youthful-Looking Skin

Charlotte's Beauty Journal discovered an amazing beauty and wellness brand ~ MAYSENSE, founded in Canada that develops, manufactures and markets products including skincare basics, wellness essentials, home essentials and make-up must-haves.

Recently, MAYSENSE introduced their latest innovation Skin Repair Oil: The Goddess of Rebirth. The launch, MAYSENSE's inaugural event in Malaysia, took place at the stylish PARKROYAL COLLECTION in the heart of Kuala Lumpur, attended by MAYSENSE team members and business partners, notable wellness Influencers and invited guests. 

Goddess Of Beauty ~ The Essence
Anti-aging and improve firmness
Brightening and depigmentation
Minimalist skincare regimen

Goddess Of Eternity ~ The Serum
Anti-aging Brightening

Goddess Of Balance ~ The Face Wash
Anti-oxidant and moisturizing
Skin-friendly, calming and soothing
Keep skin hydrated for longer and protect from external irritants
Control sebum and reduce acne

At the launch event, visitors were greeted by a showcase of MAYSENSE products, beautifully curated at each designated station. MAYSENSE products and the newly launched Skin Repair Oil can be viewed at a specially organised product showcase. There were seven stations dedicated to each of MAYSENSE's products, with a final station for visitors to experience the products for themselves. Goodie bags containing MAYSENSE product samples were distributed to visitors to try at home.

The event began with a speech by Mr. Hank Yan, Chief Operating Officer of MAYSENSE. "Our journey, deeply rooted in science and inspired by nature, has always been about harnessing the purest ingredients to create products that not only enhance beauty but also promote holistic well-being. With our latest offering, The Goddess of Rebirth: Skin Repair Oil, we continue our mission to provide solutions based around our tagline, 'The Gift of Life', that counteract skin ageing and rejuvenate UV-damaged skin," said Mr. Hank Yan. 

This was followed by a dance performance and catwalk parade showcasing the new Skin Repair Oil product. The event also featured a recognition presentation ceremony honouring MAYSENSE's top achievers. These successful individuals, through their relentless efforts, they achieved remarkable sales figures as well as played a pivotal role in promoting the brand's ethos and products to a wider audience.

A coffee talk session with Mr. Bobo Chen, Design Executive Officer of MAYSENSE, shared during the event on the company, the products and MAYSENSE's direction in the next coming year. 

Skin Repair Oil and MAYSENSE Products 

The Goddess of Rebirth: A groundbreaking Skin Repair Oil meticulously crafted by MAYSENSE Group. At its core is the scientifically-proven 1% Retinol (Vitamin A), renowned for counteracting skin ageing and rejuvenating UV-damaged skin. This elixir harmoniously blends nature's finest ingredients, including the moisture-retaining Squalene, skin-soothing Rosehip, nutrient-rich Organic Sunflower and hydrating Organic Coconut. 

Enhanced with the citrusy goodness of Yuzu and the nourishing properties of Sea Buckthorn, this oil promises rejuvenation and deep hydration. Free from harmful additives, The Goddess of Rebirth ensures a natural approach to skin revival, making it a must-have in every skincare regimen. 

MAYSENSE's other renowned skincare and wellness products including:

Skincare Basics
Goddess of Beauty: The Essence
Goddess of Eternity: The Serum (anti-aging)
Goddess of Balance: The Face Wash 

Wellness Supplements
Goddess of Strength: Nutrition ~ Vegan DHA and NMN 10800
Goddess of Wisdom: Nutrition ~ Reishi AHCC
Goddess of Love: Collagen Peptides Drink 

Goddess Of Love ~ Collagen Peptides Drink
Maintain structural strength and elasticity
Allow our joints to move smoothly
Stronger and healthier hair
Maintain and strengthen the structure of the nails

Goddess Of Strength ~ Vegan DHA
Support brain, heart, eyes and joints
Ease sore muscles after exercise
Maintain optimal blood levels
Support a balanced immune system

Goddess Of Strength ~ NMN 10800
Provide NAD+ support
Support cellular health
Anti-aging and anti-inflammatory

Goddess Of Wisdom ~ Reishi AHCC
Boost the immune system
Help to fight fatigue and depression
Improve the immune response to viral infections

With Yong Choy Peng, Sabrina Quigley Chin, Kathy Wui

With Yong Choy Peng, Kathy Wui ~ top
Jess Lee, Elana Khong, Charlene Wong ~ bottom

For more information, please visit:

Tuesday, January 2, 2024

The Jingle and Magic All The Way Christmas with U.S. Potatoes

Jingle bells, jingle bells, jingle all the way, Christmas is coming! Celebrating joyful seasonal cheers certainly comes with delicious food. When deciding a versatile yet nutritious food which is generally easy to get and easy to prepare, potato is one of my all-time favourites. Cooked potatoes with the skin are a good source of many vitamins and minerals, such as potassium and vitamin C. Aside from being high in water when fresh, potatoes are primarily composed of carbs and contain moderate amounts of protein and fiber.

I was so happy to be invited to attend Jingle U.S. Potatoes All The Way Christmas Workshop hosted at FunFun Event Space, Puchong, Selangor. This unique culinary event celebrating the versatility and flavour of U.S. Potatoes by featuring a variety of activities, cooking demonstrations and interactive workshops. 

The event kicked off with guests arriving to a vibrant product showcase. They were presented with a Potato Christmas Garden displaying an array of U.S. fresh potato varieties such as Russet, Red and Purple along with different cuts of frozen U.S. Potatoes as well as instant U.S. mashed potatoes mixes. 

With Jess Lee playing the challenge game at the event.

The fun-filled event featured various activities and games at the product showcase with successful participants receiving special prizes and free gifts, adding an element of friendly games and engagement. Guests were also captured the moment at photo booth and participated in social media contest. 

Beautiful emcee Sabrina Quigley Chin warmly welcomed guests to the event.

Mr. Eddie Saw, Country Representative of Potatoes USA, delivered a speech during the event.

The workshop began with beautiful emcee Sabrina Quigley Chin warmly welcomed guests to the main event, setting the stage for an exciting day. Mr. Eddie Saw, the Country Representative of Potatoes USA, delivered an enlightening speech about the journey and significance of U.S. Potatoes. 

Chef ZieZie presented a cooking demonstration on how to prepare Baked U.S. Potatoes with Cheese.

Renowned Chef ZieZie captivated the audience by demonstrating how to prepare Baked U.S. Potatoes with Cheese, followed by a hands-on cooking workshop with her creation of "Twinkle U.S. Potatoes Stars", a delightful potato dish using U.S. Russet Potatoes. 

Chef Taufiq Halim presented a potato carving workshop.

The celebration continued with Chef Taufiq Halim conducted a potato carving workshop, by teaching guests to carve two festive figurines using U.S. Russet and Purple Potatoes. 

To mark this meaningful and delightful celebration of the versatility of potatoes, Chef ZieZie presented certificates if attendance to guests. This was followed by a group photo session, capturing the day's memorable moments. 

A sumptuous lunch was served to guests, including dishes using U.S. Potatoes to prepare crispy French fries and baked potato with cheese. The excitement peaked with the announcement of the social media contest winners, whereby a total of ten lucky guests received special prizes for their efforts and participation. 

The Jingle U.S. Potatoes All The Way Christmas Workshop was a celebration of U.S. Potatoes, highlighting their nutritional benefits and culinary versatility. The day was filled with learning and enjoyment with delicious potato-based treats, leaving guests with a deeper appreciation for this humble yet versatile vegetable. 

For more information on U.S. Potatoes, please visit: