Tuesday, January 16, 2024

Mountain Dew Achieves Two Guinness World Records at Dew Challenge 2023

L-R: Amy Gan, Vice President of Marketing, Etika Sdn Bhd
Kalithasan Sothinathan, Marketing Manager, Etika Sdn Bhd
with the official certificates from Guinness World Records - marking a historic achievement for Mountain Dew Malaysia 

Mountain Dew Malaysia marked the culmination of an exhilarating two-month journey with the grand finale of Dew Challenge 2023, organised by Greek Events, held at Sentul Depot, Kuala Lumpur, on 16th December 2023. This innovative event seamlessly blended the realms of virtual and reality, bringing together over a thousand gaming enthusiasts from all across the country for an unforgettable experience.

Mountain Dew Sets Two New Guinness World Records 

In a groundbreaking moment, Mountain Dew in collaboration with the passionate gaming community, stakeholders and esteemed members of the media, achieved two new Guinness World Records during the Dew Challenge finale. The records, titled The Largest Paintball Word, made using 4,715 pallets and The Most People Shooting Paintball Simultaneously with 298 participants, underscore Mountain Dew's commitment to pushing the boundaries of innovation and entertainment. The team was presented with official certificates from Guinness World Records adjudicator, Mr. Kazuyoshi Kirimura, marking a historic achievement for the brand.

Top three finalists win a part of the RM200,000 prize pool

AZ MYX Takes Home Coveted Title and Part of RM200,000 Prize Pool

The Dew Challenge regional finals, which spanned the northern, southern, central and eastern regions of Malaysia, saw intense competition among thousands of participants, who battled it out both online and on the paintball PUBG tournament stage.

The grand finale in Kuala Lumpur, brought together 16 finalists from the regionals and witnessed the crowning of the overall champion, AZ MYX from the northern region, who emerged victorious and claimed a part of the prize pool of RM200,000.
2nd and 3rd place went to Sem9 Junior (Central Region) and Twenty2rich Guerilla (North Region) respectively taking home a slice of the RM200,000 prize pool.

Beyond Gaming: A Vibrant Festival

Taking place from 9AM to 7PM, the Dew Challenge finale was not just about gaming, it was a celebration of diverse experiences. Attendees were treated to an array of activities and vendors, including a tantalising Domino's BoxKu corner, purveyors of juicy and tender fried chicken, Uncle Bob, MBO, mini PUBG mobile tournaments, a special Mountain Dew mixology booth and engaging carnival games. These additional elements added a festive atmosphere to the event, creating memorable moments for all participants.

Team Etika with Guinness World Records Awards

Speaking to Amy Gan, Vice President of Marketing, Etika Sdn Bhd, she said, "With this year's Dew Challenge, we could really push the boundaries of what was possible. We knew that we had to bring Malaysians a one of a kind, first time experience that will make them want to break out of the norm, push their boundaries and live their best, most vibrant lives. I am happy to say that it was a success and I couldn't have imagined a better end to it.

"We want to express our heartfelt gratitude to the gaming community, sponsors, vendors and media partners for making this event a resounding success. The Dew Challenge has once again proven that Mountain Dew is not just a beverage; it's a lifestyle that brings people together through shared passions and unforgettable experiences," she said.

About Mountain Dew

Mountain Dew is one of the leading flavoured carbonated soft drink brands of PepsiCo. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew, the Mountain Dew range also includes Mountain Dew Pitch Black and Mountain Dew Blue Shock.

For more information on Mountain Dew and their product offerings, visit www.etikaholdings.com and their official social media channels on Facebook www.facebook.com/MountainDewMalaysia 

#mountaindewmalaysia #mountaindew #dewchallenge #GuinnessWorldRecord

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