California Raisins showcased their versatility by bringing a delightful celebration of love, flavour and natural sweetness at Artisan's Playground by COOKHOUSE.
Themed 'The Taste of Love and Natural Sweetness', the event kicked off with an enlightening introduction to California Raisins, tracing their journey from the sun-kissed vineyards of California to becoming a staple ingredient in both festive and everyday cuisine.
A delightful culinary showcase was presented by renowned Chef Aison Wong and Celebrity Chef JiaLe, they demonstrated how California Raisins can elevate both sweet and savory dishes with innovative recipe ideas.
By watching both chefs skillfully prepared their signature creations, the guests gained valuable insights into the versatility of this wholesome ingredient. From delectable pastries to flavorful main courses, every dish highlighted the natural sweetness and rich nutritional benefits of California Raisins, making them a perfect choice for guilt-free indulgence. Packed with essential nutrients, antioxidants and natural energy, California Raisins best suited with health-conscious lifestyle choices.
Chef Aison Wong is a skilled artisan baker with a rich culinary background and is known for his creativity in producing artisan baked goods. He used his creativity to create several unique California Raisin pastries, including California Raisin Polish, California Raisin & Blue Cheese Focaccia and California Raisin Vinaigrette.
Chef JiaLe who is with an influential culinary personality brings his passion for Chinese cuisine to life with a unique halal twist, redefining a, traditional flavours for a diverse audience. Chef JiaLe utilized his talent to craft a series of delightful local treats, including California Raisins Ulam Couscous and California Raisins Nutty Chicken Roulade with Rendang Sauce.
The exciting interactive session enabled food enthusiasts, bloggers and Influencers to experience first hand on how these little gems can add depth and complexity to a variety of recipes, making everyday meals both delicious and nutritious.
One of the event's highlights was the interactive photobooth, complete with playful props and slogans promoting California Raisins, a perfect opportunity for guests to capture and share memorable moments. Besides that, guests also engaged in word puzzles designed to deepen their understanding on the benefits of California Raisins. To amplify the excitement, guests were encouraged to post their photos on social media using the hashtags #CaliforniaRaisinsAsean #AtasteOfLoveAndNaturalSweetness #SweetbyNature, standing a chance to win a charming bouquet of California Raisins. Guests were thrilled by the delectable buffet in a variety of mouthwatering dishes.
Guests were delighted to receive beautifully hand-made goodies featuring California Raisins, paired with lovely flowers as a token of appreciation.
From the savory California Raisins Chicken Roulade and wholesome California Raisins Garden Harvest Vegetables to the flavorful Spaghetti Alla Foriana with Walnuts & California Raisins, every bite showcased the natural sweetness and versatility of this beloved ingredient. The feast concluded on a delightful note with Bread & Butter Pudding with Creme Anglaise and California Raisins, leaving guests savoring the perfect balance of indulgence and nourishment.
Health-conscious food lovers opt for this premium and natural ingredient of California Raisins. Their rich and sun-dried sweetness offers a wholesome alternative to refined sugars, making them the perfect ingredient to add a touch of love and indulgence to many dishes.
About The Raisin Administrative Committee (RAC)
The Raisin Administrative Committee (RAC) is a non-profit organization that has its headquarters in Fresno, California, and is led by 47 California Raisin growers, packers and a public member.
The RAC is directly overseen by the United States Department of Agriculture (USDA) and was created in 1949 to collect and distribute weekly delivery and monthly shipment data, publish an annual report on industry statistics and policies, and actively and directly market into 18 foreign nations as well as collaborate with the USDA's Agricultural Marketing Service.
RAC's mission is to identify new markets, encourage demand via advertising, sales promotion and public relations. The RAC also distributes the results of health and nutrition research for the benefit of all industrial users and consumers.
#californiaraisins #CaliforniaRaisinsAsean #AtasteOfLoveAndNaturalSweetness #SweetbyNature
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