Wednesday, November 7, 2018

LAB11 Full Lift Shampoo & Soft Mask Series ~ Let Your Confidence Shine

Many thanks to Global Story and I have the privilege to attend the LAB11 Full Lift Product Exclusive Private Preview at Eco Sky Business Lounge, Jalan Ipoh, Kuala Lumpur.

Lovely hair care preview with a refreshing window view.

The beautiful outlook of Business Lounge at Eco Sky, Kuala Lumpur

This exclusive private preview is with the aim of Global Story to unveil its new series of hair solution named 'Full Lift Shampoo and Soft Mask' under its in-house brand, LAB11.

The brand LAB11 is a creation of team Global Story that has been one of the hair and beauty industry market leader with 18 years of experience through 11 HairStory saloon branches, 1 HairStory academy, 2 SugarNails saloons and 2 FaceStory outlets.

Group CEO and Founder of Global Story ~ Derick Ooi delivered his inspirational speech.

With the vision to instil beauty and confidence in people from all walks of life, Global Story targets to lead LAB11 into providing a range of tip top quality hair and beauty solution products.

"LAB11 is the mother brand of Full Lift Shampoo and Soft Mask which aimed to deliver desired hair texture with more than 10 benefits listed as fullness, anti-frizz, oil control, hair regrowth, heat protection, strengthening and more in both saloon and daily use." said Group CEO and Founder of Global Story, Derick Ooi.

Derick Ooi's vision is to instil beauty and confidence in people from all walks of life.

"The team's continuous research and development of the product since year 2016 had formulated Full Lift Shampoo and Soft Mask with synergies of natural extracts, essential oils and 11 types of amino acids." added Derick Ooi.

Joanne Ng, Team Founder of LAB11, 
given detailed information on Full Lift special features, 
unique ingredients, related hair issues and knowledge.

The two aspiring founders expressed their sincere appreciation to all the guests.

Delicious treats corner.

Beautiful landscape around Business Lounge at Eco Sky, Kuala Lumpur.

Exclusive Features

Full Lift Shampoo and Soft Mask is the first product launched under LAB11 with exclusive features as below:-
  • No artificial colouring
  • 100% natural extracts and pure essential oils
  • Fragrance free ingredients
  • Chemical free ingredients 

Active Ingredients for Full Lift Shampoo and Soft Mask are as below:-

~ Strengthen hair roots to lift up hair
~ Promotes healthy, elastic and fluffy hair

Castor Oil
~ Moisturize, darken and thicken hair
~ Reduce flat hair condition and hair loss

Eucalyptus Essential Oil
~ Reduce inflammation of scalp
~ Relief from an itchy scalp

Peppermint Essential Oil
~ Improve blood circulation around the scalp
~ Hydrates a dry scalp

Argan Oil
~ Provides nutrition, repair hair damage and restore hair shine and health
~ Restructure split ends

Sweet Orange Essential Oil
~ Makes hair shiny and bouncy
~ Reduce dandruff

Lime Essential Oil
~ Rapidly remove oil on hair
~ Rebalance scalp moisture from within

LAB11 Full Lift Shampoo

Weight: 300ml
Dimension: 5.5cm (D) x 20.8cm (H)

Contains natural watercress extracts to provide high amount of sulfur, zinc and magnesium to hair. The result of this is stronger hair roots, increased hair follicular density and thus plumping up the hair shaft to make hair looks fuller. Hair will feel wonderfully lighter after shampooing and visibly thicker. Experience the uplifting and refreshing effects from the added pure lime, orange, peppermint and eucalyptus essential oils in the shampoo by massaging on hair scalp during washes.

LAB11 Full Lift Soft Mask

Weight: 250ml
Dimension: 5cm (D) x 19.2cm (H)

The perfect after-shampoo remedy, this soft mask is rich in argan oil, olive oil and amino acids. Use this soft mask after shampooing to replenish, hydrate and restructures split ends and broken hair shafts to reduce frizz and static. It will leave your hair feeling manageable from root to tip and the natural watercress extracts help to strengthen hair roots and plumping up the hair shaft to make hair looks fuller. The Morrocan Argan Oil is high in vitamin E, which can rejuvenate the hair, protect the follicle beds, and improve the shine and overall appearance.

LAB11 Full Lift Shampoo ~ How To Use in 4 Simple Steps

LAB11 Full Lift Soft Mask ~ How To Use in 4 Simple Steps

Feel exciting and wish to buy the product to give it a try? 

LAB11 now is available to purchase online here

For more information, you may visit the below:-

LAB11 Facebook:
LAB11 Instagram:

For enquiries, you may contact directly to the below listed contact numbers:-

Eunice Lee: +6012 492 3658 /
Derick Ooi: +6012 409 8824 /
Alicea Chiew: +6011 3609 1172 /