Saturday, September 14, 2019

Sensodyne Sensitivity & Gum ~ New Dual-Action Toothpaste Media Launch at Sunway Pyramid Shopping Mall

I always thought that I am using the correct way to brush my teeth, then I realized that I have been doing the wrong teeth brushing way when I attended Sensodyne's new product launch, where Sensodyne introduced their latest product range Sensodyne Sensitivity & Gum at Sunway Pyramid Shopping Mall, Petaling Jaya, Selangor.

Sensitive teeth and gum health are two common dental problems that can now be relieved in one effective solution. The all-new Sensodyne Sensitivity & Gum toothpaste has been clinically proven to relieve sensitivity and improve gum health¹. Its dual action formula works to actively build a layer over sensitive areas of teeth, so as to protect teeth against sensitivity, whilst targeting and removing plaque bacteria that can cause swollen gums, bad breath and other gum problems.

Teeth sensitivity and gum problems are prevalent dental conditions amongst Malaysians.

Globally over 50% of teeth sensitivity sufferers also report signs of gum problems² and a research study conducted in 2010 indicated that 9 out of 10 Malaysian adults suffer from gum problems³.

Sensodyne Sensitivity & Gum Official Lauch with VIPs
(L-R): Dr Chong Zhen Feng, Honorary General Secretary of Malaysian Dental Association
Bryan Wong, General Manager, GlaxoSmithKline Consumer Healthcare Sdn Bhd
Dr Cheah Chia Wei, Lecturer, Department of Restorative Dentistry of Dental Faculty of University Malaya
Tiffany Choo, Head of Personal Care, Guardian Malaysia

Dentists have also recognized a close link between these twon symptoms i.e. teeth sensitivity and gum problems. Receding gums is one of the main causes of tooth sensitivity, and the most common cause of receding gums is gum problem. When dentine inside teeth is exposed, revealing tiny holes inside it, it can affect the nerve inside the tooth leading to sensitivity.

Social media influencers supporting the cause of healthy teeth and gums together with Sensodyne Malaysia
(L-R): Anzalna Nasir and husband Hanif Zaki, Dr Shazril Shaharuddin, Siti Saleha, Jane Chuck, Gary Yap and Naem Ramli

Reports show that almost half (44%) of people with teeth sensitivity opt to change their tooth-brushing habits so that they are able to avoid the affected areas⁴ of their teeth and gums. This can lead to a sticky film of bacteria called plaque. Plaque that is not removed by twice-daily brushing can build up on the teeth and cause gum swollen, bad breath, and uncomfortable when brushing or flossing. Dentists agree that both these symptoms need attention and their patients would benefit from taking control of the two problems as soon as possible.

Dr Cheah Chia Wei, Lecturer, Department of Restorative Dentistry of Dental Faculty, University Malaya, presenting dental issues and knowledge during the event launch

"Teeth sensitivity and gum problems are prevalent in the country; yet, such issues go under-detected and under-treated. The growing number of sufferers we see are also not proactively managing either symptoms. These two issues are inter-related and would be required to be simultaneously addressed," said Dr Cheah Chia Wei, Lecturer, Department of Restorative Dentistry of Dental Faculty, University Malaya.

Bryan Wong, General Manager, GSK Consumer Healthcare Sdn Bhd, at the launch of Sensodyne Sensitivity & Gum, giving his welcome address

"We're launching Sensodyne Sensitivity & Gum to address these two issues simultaneously and to provide relief to patients so that they can continue to do more of the things they love without discomfort. Oral health remains our priority and as the No.1 tooth sensitivity toothpaste provider* in the country, we are proud to unveil this latest dual action product that will benefit our nation's oral health concerns," said Bryan Wong, General Manager, GlaxoSmithKline Consumer Healthcare Sdn Bhd.

Dr Shazril Shaharuddin sharing his learnings after taking the "Stain, Chill, Brush Dental Test"

In conjunction with the launch of Sensodyne Sensitivity & Gum, Sensodyne will host a roadshow with Guardian Pharmacy from 12-16 September 2019, 10am to 10pm, at Blue Concourse, Sunway Pyramid Shopping Mall where consumers can enrich themselves with teeth sensitivity and gum health knowledge as well as try the "Stains, Chill & Brush Dental Checkup with any purchase of Sensodyne product from 12-15 September 2019.

Sensodyne is also partnering with Malaysia Dental Association to provide Free Dental Check Up in 815 dental clinics nationwide to encourage consumers to visit dentists regularly for healthier teeth and gums as well as to promote good oral care techniques. List of participating outlets can be found at

Sensodyne Sensitivity & Gum can be purchased at Guardian Pharmacy, local pharmacies and supermarkets across Malaysia, with a recommended retail selling price of RM16.90 per box for toothpaste, and RM10.90 for toothbrush.

1. GSK data on file. Clinical study RH02026.
2. GSK data on file. Ipsos, Incidence data from 19 markets globally, 2016.
3. Malaysia National Oral Health Survey for Adults (NOHSA) 2010.
4. GSK data on file. Sensitive Teeth and Attitude Study, 2008.

More information at:


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