Pre-Ramadan Celebration with California Raisins

Flavours of Festivity: Epicurean Delights for Raya with California Raisins 

"Ramadhan tiba semua bahagia

Tua dan muda bersuka cita

Bulan ampunan bulan yang berkah 

Bulan terbebas api neraka"

Song: Ramadhan Tiba 

Artist: Opick 

Hosted by California Raisins, the pre-Ramadan celebration Flavours of Festivity: Epicurean Delights for Raya, kicked off with great fanfare at Texture by C3 Lab in Atria Shopping Gallery, Petaling Jaya, Selangor. The event, which will take place over two days, was a vibrant showcase of the versatility and lifestyle appeal of California Raisins, perfectly timed for the festive Ramadan season. 

The event began with an enlightening introduction to California Raisins, emphasizing their journey from lush vineyards to becoming a key ingredient in both festive and everyday cuisine. Long renowned for their natural sweetness and nutritional content, California Raisins were celebrated as the star of the event. 

Guests were served pastries made with California Raisins

California Raisin Salted Caramel Latte

Arriving guests were served pastries and beverages made with California Raisins. Guests were also taking the opportunity to explore a specially set up Raisin Garden and to taste different varieties of California Raisins. This immersive experience highlighted the diverse flavours and culinary appeal of raisins. 

California Raisin Sourdough Baguette by Chef Aison Wong

California Raisin Beefy Cream Cheese Spread by Chef Aison Wong 

California Raisin Smoked Beef Brisket by Chef Aison Wong 

An interactive photobooth with props and slogans promoting California Raisins, was a highlight for guests, offering a fun way to capture and share memories of the event on social media. Guests were encouraged to share their photos on social media, with the hashtags #CALIFORNIARAISINS and #RAISINSFORRAYA, for the chance to win a basket with nutritious packed California Raisins. 

California Raisin Chocolate Cheesecake by Chef Lawrence Bobo

California Raisin Oatmeal Cookies by Chef Lawrence Bobo

California Raisin Biryani Rice by Chef Aison Wong

A Celebration of California Raisin Recipes - Sweet By Nature

Beautiful table setting for guests to enjoy their exclusive lunch treats prepared by Chef Aison Wong and Chef Lawrence Bobo

Guests were treated to a range of raisin-themed culinary creations, courtesy of two Malaysia's renowned pastry chefs. Their demonstrations provided guests with innovative recipe ideas, blending traditional Raya flavours with contemporary culinary techniques. 

An Epicurean Experience with Chef Aison Wong

Chef Aison is a skilled artisan baker with a rich culinary background, and is known for his creativity in producing artisan baked goods. He used his talents to create several unique California Raisin pastries, including California Raisin Hazelnut Babka, California Raisin Kouign-Amann and California Raisin Carrot Cinnabon. 

Chef Aison Wong was demonstrating his unique California Raisin pastries

California Raisin Hazelnut Babka by Chef Aison Wong

California Raisin Kouign-Amann by Chef Aison Wong

California Raisin Carrot Cinnabon by Chef Aison Wong

'The Mad Scientist' Chef Lawrence Bobo 

Passionate about patisserie and constantly developing new ideas and concepts into pastry, Chef Lawrence Bobo is known as 'The Mad Scientist' for his unique take on pastries and confectionaries. Chef Lawrence Bobo utilized the natural sweetness of California Raisins to craft a series of sweet treats including California Raisin Apple Tarte Tatin, California Raisin Chocolate Orange Cake and California Raisin Vanilla Petit Gateau. 

Chef Lawrence Bobo was demonstrating his unique California Raisin pastries

California Raisin Apple Tatin by Chef Lawrence Bobo

California Raisin Chocolate Orange Cake by Chef Lawrence Bobo

California Raisin Vanilla Petit Gateau by Chef Lawrence Bobo

Guests were having the wonderful opportunity to enjoy the full epicurean experience during a lunch treat. Served with fresh delicious California Raisin and Calamansi Spritzer as the aperitif, and California Raisin Waldorf Salad as the appetizer. The main course was served with Smoked California Raisin Beef Brisket with California Raisin Biryani Rice, California Raisin Sambal with Fried Quail Eggs. For non-beef alternative, guests can opt for Grilled Chicken with California Raisin Biryani Rice, California Raisin Sambal with Fried Quail Eggs. Sweet tooth certainly enjoyed the dessert which is served with California Raisin Apple Tatin. California Raisin Chocolate Cake and California Raisin Vanilla Cake were served as petit fours. 

Finger food made with California Raisins 

California Raisin & Calamansi Spritzer

California Raisin Waldorf Salad

Grilled Chicken with California Raisin Biryani Rice, California Raisin Sambal with Fried Quail Eggs

Smoked California Raisin Beef Brisket with California Raisin Biryani Rice, California Raisin Sambal with Fried Quail Eggs

California Raisin Apple Tatin

California Raisin Chocolate Cake

California Raisin Vanilla Petit Gateau

The event concluded with each guest taking home a tote bag filled with California Raisin snacks, as well as booklets featuring recipes by Chef Aison Wong and Chef Lawrence Bobo. 

California Raisins, The Happier, Festive Choice 

Flavours of Festivity was more than a culinary showcase; it was a celebration of the balanced, joyful lifestyle that California Raisins support. The event underscored the lifestyle benefits of incorporating California Raisins into daily diets, particularly during the festive season. As a natural sweetener and easy snack, California Raisins align with the aspirations of health-conscious consumers. Guests were inspired and ready to infuse their Raya celebrations with the rich, natural sweetness of California Raisins. 

Celebrated for their premium quality and versatility, California Raisins are a staple in health-conscious kitchens. California Raisins offer a wholesome alternative to processed sugars, making them a perfect ingredient for festive and everyday cooking. 

About The Raisin Administrative Committee (RAC) 

The Raisin Administrative Committee (RAC) is a non-profit organization that has its headquarter in Fresno, California, and is led by 47 California Raisin growers, packers and a public member. The RAC is directly overseen by the United States Department of Agriculture (USDA) and was created in 1949 to collect and distribute weekly delivery and monthly shipment data, publish an annual report on industry statistics and policies, and actively and directly market into 18 foreign nations as well as collaborate with the USDA's Agricultural Marketing Service.

The RAC maintains offices in Singapore, China (including Hong Kong), Japan, South Korea, Taiwan, the United Kingdom and Mexico. All offices are staffed by contracted marketing specialists with over 100 years of promotional experience collectively. These offices conduct active marketing campaigns on behalf of the California Raisin industry to encourage sales of California Raisins. RAC's mission is to identify new markets, encourage demand via advertising, sales promotion and public relations. The RAC also distributes the results of health and nutrition research for the benefit of all industrial users and consumers. 

#californiaraisins #rayaraisins #raisins 

#CaliforniaRaisinsAsean #ChefAisonWong #ChefLawrenceBobo