Sunday, February 3, 2019

Watsons Malaysia Ushers Chinese New Year with #HappyBeautifulYear 2019 Campaign

Watsons Malaysia continues its tradition of #HappyBeautifulYear ushers into Chinese New Year with a star-studded campaign video set in an opulent style of 1940s Malaysian Chinese and "East Meet West" culture infusion, featuring local celebrities, popular social media influencers, and an original musical score. Interestingly as always, the storyline of this video comes with a twist ~ Watsons style.

Picture by courtesy of Watsons Malaysia

The celebrities appearing in the star-studded video include JinnyBoy, Amber Chia, Pink Tan, John Tan, Justin, Han Xiiao Aii, with cameo appearances by Watsons own Malaysia's Top Influencers (Fasiha, Eva and Daniel), Rubini Sambanthan, Eldison Lim and Gary Hau. Styled by renowned fashion designer Beatrice Looi, the wardrobes drawn the inspiration from Haipai, an avant-garde but "East Meet West" culture from Shanghai back in 20th and 21th centuries. These wardrobes were a hit amongst Malaysian Chinese in the 1940s.

#HappyBeautifulYear features a musical story of siblings' rivalry over trivial matter. The drama begins when a younger sister is seen donning the eldest sister's outfit, makeups and accessories without permission during the family reunion dinner. The music video later ends with a beautiful message of putting aside differences and unites with one another for a time of togetherness and good wishes to everyone.

Feel free to watch and laugh along with this latest and biggest of #HappyBeautifulYear video in Watsons Malaysia YouTube Channel.

"Every year, Watsons' Chinese New Year music video has to be one of the highly anticipated campaigns across Malaysia. Following the success of our previous #HappyBeautifulYear, we are proud to bring back #HappyBeautifulYear as part of Watsons own tradition. This year, we welcome 2019 with a beautiful message of reconciliation and family togetherness. It's about putting aside our differences to celebrate Chinese New Year together. Watsons is proud to showcase the music video that is produced and directed with the most original, comical storyline with a charming song arrangement. We believe it will be one of Malaysia's favourite videos to watch in this festive season," said Caryn Loh, Managing Director of Watsons Malaysia.

The Launch Party of Watsons #HappyBeautifulYear 2019 was held at Ruyi & Lyn, Bangsar Shopping Centre, Kuala Lumpur

The Chinese Fan Calligraphy presented by Chinese Calligrapher

In conjunction with #HappyBeautifulYear campaign, "The Great Sale" is happening now across Watsons Malaysia nationwide stores, enjoy up to 50% discounts on skincare, cosmetics, personal care, healthcare and many more. Watsons members also stand a chance to win up to RM888,888 worth of Watsons points when they spend RM88 at Watsons stores and online, and at the same time earn 8 times points when they pay with Boost."

Tikam Wall corner displaying childhood memory goodies

Watsons members also get to collect free and beautiful collectibles ahead when they spend:
  • RM88 and above to get free red Angpow packets and reward coupon.
  • RM138 and above to get free #HappyBeautifulYear bag with assorted beauty goodies.
  • For Watsons Elite members only, spend RM188 and above to get free limited edition 6" Premium Gold Bowl.

Caryn Loh, right side, with Amber Chia, left side

Picture taking with 财神爷 ~ Happy Ong Ong Year

Joining the #HappyBeautifulYear bandwagon is our beloved Pocotee & Friends. There is a line-up of Pocotee & Friends limited edition collectibles ready for grab as Watsons offers 50% off under PWP (Purchase-with-Purchase) deals. With only RM20 and above or simply buy any participating product, Watsons members can splurge on these collectibles up to three PWP items each in one receipt. Catch these cute yet functional items such as luggages, cosmetic bags and foldable bags at all Watsons stores and online store too.

Picture by courtesy of Watsons Malaysia

To bring more joyous in the festive celebration, Watsons Malaysia also launches the TikTok Dance Challenge with prizes worth of RM20,000 up for grabs. To participate, post a video of you dancing to the tunes of Watsons theme song and include the hashtag #HappyBeautifulYear in TikTok app. Follow Watsons Malaysia TikTok account for more details of participation.

During the event, Caryn Loh and Danny Hoh, Customer Director of Watsons Malaysia, led all the celebrities that were part of Watsons #HappyBeautifulYear video in a grand Lou Sang session.

Picture by courtesy of Watsons Malaysia

Another highlight during the event was special guest appearance by the popular Hong Kong TVB actor Mat Yeung 楊明 who held an exclusive meet and greet session with Watsons Elite members. He was recently seen in the highly-acclaimed TVB drama Fist Fight 兄弟.

Picture by courtesy of Watsons Malaysia

My blurry picture with Mat Yeung ~~

With the ever friendly cute Rafzan Tomomi

With the aim to promote and to celebrate inner beauty among Watsons customers, Watsons Malaysia wishes to deliver the message on, the choice of putting aside differences and coming together as family and friends reflects one of the "inner beauty" qualities that we all have within us. With the sharing of such compelling message, Watsons Malaysia hopes and wishes their customers to have meaningful and unique experience with their loved ones and looking the best during this joyous festivity.

More information at Watsons Malaysia Facebook Page.

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