Friday, December 28, 2018

Demeter Fragrance Library ~ Customized Your Own Happy Memory Scent at Watsons

Fragrance evokes sensations and imagery, every individual has own preference scent which would brings happiness and comfort feel for them. Most notably our emotional responses are triggered by sense of smell, and that scent is unique to every one.

Emotional responses are triggered by sense of smell, and it would so sweet and warm if there is a fragrance that can capture those happy memories.. Well, Watsons makes this wish come true by introducing Demeter Fragrance Library, with a mission to capture the emotive scent and the essence of happy memories in a bottle.

A gift bouquet, the clumsy but sweet cookies i made for him, the cocktail that touched my heart on that one day.. All fragrance of Demeter start from Memory. Demeter leads us to a place of happy memories.

~ It is The Perfume Library of Memories, Demeter

Exclusively available in Watsons Stores, Demeter Fragrance Library was handcrafted in USA since 1996 by talented perfumer, Christopher Brosius, the single scent brand is now consists of over 300 different fragrances which are inspired by everyday objects and experiences.

Picture source from:

You may wonder why there are so many different scents? This is because our sense of smell triggers our strongest emotional response, these vast variety scents of Demeter fragrance allows us to choose and personalised our own scent based on our memory and mood, to reflect the personal expression of that emotional response.

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"The fragrance business has changed over time, consumers are looking for varieties but at the same time, more customised in its scent. Upon buying a perfume, consumers are most likely to consider fragrances with deeply inspiring values and strong appeal to their scent personality. In short, it is the quality and feel-good traits that a bottle of perfume must have for its wearers. With Demeter Fragrance Library available exclusively in Watsons, our customers can hand-pick their most intimate scent of fragrances. Other product offerings from the brand include scented hand creams, lip balms and more perfumes designed in different forms and features. In conjunction with the holiday festivities of gift giving, Demeter Fragrance Library makes a perfect gift for your loved ones or even for yourself," 

Shared by Caryn Loh, Managing Director of Watsons Malaysia 

From left: Jason Park, CEO of Fingertouche (M) Sdn Bhd; James Lee, CEO of Demeter Asia Pacific; Thoren Tan, Trading Director of Watsons Malaysia; Danny Hoh, Customer Director of Watsons Malaysia; with the brand ambassadors.

Picture by courtesy of Watsons Malaysia

Demeter Fragrance Library was launched in Malaysia, at The Other Half Cafe, Taman Tun Dr Ismail, Kuala Lumpur, on 17th December 2018. Present at the event were James Lee, CEO of Demeter Asia Pacific; Thoren Tan, Trading Director of Watsons Malaysia; Danny Hoh, Customer Director of Watsons Malaysia; Jason Park, CEO of Fingertouche (M) Sdn Bhd.

James Lee (centre) explained the blending principals of Demeter fragrance during Demeter Library Perfume 101 Workshop.

Picture by courtesy of Watsons Malaysia

"The foundation of Demeter Fragrance Library begins from memory. Our brain captures every little happiness in our daily lives when we experience new things and discover new feelings every day. With Watsons, we hope Demeter can expand its influence of fragrance and bring back happy memories when customers use our perfumes,"

Shared by James Lee, CEO of Demeter Asia Pacific

Now everyone can fully express themselves in scent. By using Demeter's Library as our fragrance palette, we can design and blend our own custom scent by combining Demeter Fragrances directly on the skin.

During the media launch event, the media and bloggers were having the chance to create their very own customised scent and learnt the principals of blending fragrances at Demeter Library Perfume 101 Workshop. I felt totally awesome that I could create my very own fragrance, my own unique scent that reflects my happy memory!

Here is the guidance and step-by-step notes on how to create my happy scent with Demeter Fragrance Library.

I named my personalised perfume as 'Charlotte's Garden' ~ my warm happy memory with my mum way back when we spent our happy time with the nature and beautiful flowers planted by my mum in our old house's garden.

My 'Charlotte's Garden' is the Floral Theme with the mixture of Daisy, Lilac and Orange Blossom 🌿

Demeter Fragranec Library's single note scents are the combinations of fewest ingredients that comprise a recognisable smell. Notes have special characteristics, they express their nature immediately and do not change over time.

Master perfumers use notes, also called accords, when making prestige and designer fragrances. They create the familiar top, middle and bottom note dry-down that is associated with how the smell of prestige and designer fragrances change over time.

Demeter Fragrance Library Six Classic Scents ~ Crystal Rose, Sweet Baby, Baby Powder, Something, Icelandic Aurora, White Musk

The City Version specially created for Malaysian

Media and bloggers experimented with several scents, played with 
different combinations and proportions of scents using blending kits

Delicious tea time food

Friendly personnel helping us to print out our individual personalised sticker name to be attached on the perfume bottle

My very first personalised fragrance created in this romantic Christmas season!

The City Version
Kuala Lumpur ~ Garden City Of Light
Melaka ~ Historical Scene
Penang ~ Pearl Of The Orient
Ipoh ~ City Of Mountain

Demeter Fragrance Library has six classic scents, such as White Musk, Icelandic Aurora, Baby Powder, Sweet Baby, Something and Crystal Rose. Demeter has also introduced four limited edition fragrances known as The City Version for Malaysian. Inspired by Malaysia's cultural diversity, each scent is made and named on the four major cities ~ Penang, Melaka, Ipoh and Kuala Lumpur.

Exclusively designed for Malaysia, Demeter Fragrance Library comes in 30ml bottle and is available at selected Watsons stores and Watsons online store at:

Also exclusively available at Watsons stores are Demeter Cushion Perfume, the very cute MOOMIN Figure Perfume, Candy Balm Perfume and Hand Cream Perfume.

For more information and updates about Demeter Fragrance Library x Watsons, please visit:

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