Malaysian Moms' Favourite Choice, Johnson's® re-launched its All-New Johnson's® baby products on 10th May 2019, at Grand Hyatt Hotel, Kuala Lumpur. Johnson's® pushed the envelope of gentleness for baby by introducing the New Johnson's® ~ a range of baby care products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes, which designed to be irritation free for baby and toddlers' delicate and developing skin.
Johnson's® is always my trusted baby products since my young age until now that I have become a mother, and continue my trust on Johnson's® by using it on my kid's delicate skin.
This new product range launch is in collaboration with one of Malaysia's leading retailers Watsons. "The New Johnson's® is more than a reformulation exercise, it represents a reinvention of the total Johnson's® baby care rang from the user or parents' perspective, It is also created with the brand's 125 years' experience and in-depth knowledge in baby skin and manufacturing science." mentioned by Mr Prashant Mahallingam, Country Director for Consumer at Johnson & Johnson Malaysia.
"To create the New Johnson's® range of products, we put parents at the center -- listening to more than 26,000 parents from around the world -- and paired their feedback with the latest science to shape and refine our products inside and out. The result is Johnson's® gentlest range of baby care products ever, raising the bar of our Best for Baby™ standard from the formulation to packaging design," said Mr Prashant Mahallingam.
Marking its biggest re-launch to-date, the New Johnson's® sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency. Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.
"Safety is and will always be our number 1 priority, with every Johnson's® product designed to meet or exceed the top internationally recognized regulatory standards," added Mr Prashant Mahallingam.
What has changed in the New Johnson's®?
🍃 Purposeful Ingredient Choice 🍃
Johnson's® carefully considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50%, with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil. The new range has 0% parabens, phthalates, sulfates and dyes - less than 2% of cosmetic ingredients globally meets these standards of gentleness.
🍃 Fragrances Designed with Mom and Baby in Mind 🍃
Smell, memory and emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy, healthy baby development. Johnson's® has not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments between parent and baby. All the fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) global standards.
🍃 Parent-Friendly Packaging 🍃
The new Johnson's® bottles are now equipped with pumps designed for easier and one-handed use for parents, so mom and dad's attention can remain focused on the baby.
🍃 Products Specially Designed For Every Age And Stage In A Baby's Life 🍃
Johnson's® products do not just simply cleanse and moisturize, each are specially formulated to address special skin needs of babies and to turn moments of care into opportunities to strengthen babies' connection to their parents and to nurture their healthy development. The new range features four 'Ages & Stages' to help parents easily navigate between the products within the ranges. The New Johnson's® baby care range is suitable for minutes old newborn babies to 6-year old kids.
Reasons Babies Require Gentle Products
According to Robert Kwon, Associate Director, Scientific Engagement of Johnson & Johnson Asia Pacific, who spoke at the New Johnson's® launch, baby skin is different from adult's and requires gentle cleansing and care. "Newborn skin can lose moisture 2 times or more faster than adult skin. It has less natural moisturizing factor and is often dry even when it may not seem so. As dry skin can lead to itchiness and easier penetration of bacteria and allergens, newborns need the gentle cleansing and moisturizing to help protect the skin barrier," explained by Robert Kwon.
"At Johnson's®, we've always been committed to delivering only the best for babies. We have never been more passionate in advocating for parents to CHOOSE gentle, that is to select the gentlest baby care products for their little one," shared Mr Prashant Mahallingam.
The New Johnson's® Product Range
All-New Johnson's® CottonTouch™ Top-to-Toe™ Bath / Face & Body Lotion for Newborns
The New Johnson's® CottonTouch range is a hypoallergenic, ultra-light formula proven to enhance touch and positive engagement between parents and babies. Blended with natural cotton, making it ultra-gentle on the skin, it is clinically proven to be mild and safe from the first day of life while encouraging more parent-baby touch and interactions. The wash and lotion are formulated to be easy-to-rinse and lightweight with no sticky residue, giving parents a good grip on their little ones and confidence to touch and connect with them.
Johnson's® Milk + Rice / Milk + Oats Wash & Lotion for Toddlers
Formulated with rich moisture and nutrients to keep baby's skin nourished as it continues to grow. Combining milk proteins with multiple vitamins and rice extracts or triple oats nourishing blend, the range provides complete nourishment for baby's gentle and dry skin as it cleanses and moisturize. Especially suitable for active babies and toddlers whose skin undergo daily wear and tear.
Johnson's® Active Kids™ Shampoo for Toddlers and Kids (3 Years & Above)
Formulated to be gentle versus adult shampoo and yet effective for toddlers' and kids' hair and skin. The formula is pH balanced and pediatrician approved. It comes in 3 variants:-
🍀Shiny Drops ~ Contains Argan oil and silk protein for soft and shiny hair
🍀Clean & Fresh ~ Formulated with Active Fresh™ technology for long lasting freshness
🍀Soft & Smooth ~ Contains honey and wheat extract to bring out hair's natural smoothness and shine
✨Johnson's® Great Promotion at Watsons ✨
The New Johnson's® range of baby care products will be available at major retail outlets nationwide including Watsons starting June 2019. For more information about the New Johnson's®, please visit:-